Monday, April 12, 2010

AT&T, tugging at heart-strings.

Who says people who DVR don't watch the commercials? This spot made me look up from intensely-furrowed-brow-writing-mode and rewind.


Using an incredibly poignant song from one of my all-time favorite childhood movies to grab my hand and ask me to reminisce - I've never felt so targeted. And, I don't hate it. Your 3G network might not be so great, but this spot made my heart go pitter-pat. Some nice work out of BBDO.



  1. So, so great. Although was it just me, or did the voice-over kind of ruin it? Seems like there wasn't nearly as much thought put into the actual words as the rest of the spot. Still watched it 4 times though, so they win. What do I know.

  2. Agree on the VO. But, what do I know, I just make media plans. I think the Willy Wonka nod more than makes up for it.

  3. As Don Draper reminds us, nostalgia is a powerful thing:

  4. Oh Don, you're so wise. Plus triple word score for working 'space ship' into a pitch.