Who says people who DVR don't watch the commercials? This spot made me look up from intensely-furrowed-brow-writing-mode and rewind.
Using an incredibly poignant song from one of my all-time favorite childhood movies to grab my hand and ask me to reminisce - I've never felt so targeted. And, I don't hate it. Your 3G network might not be so great, but this spot made my heart go pitter-pat. Some nice work out of BBDO.