AT&T, tugging at heart-strings.

Who says people who DVR don't watch the commercials? This spot made me look up from intensely-furrowed-brow-writing-mode and rewind.



Swoon.

Using an incredibly poignant song from one of my all-time favorite childhood movies to grab my hand and ask me to reminisce - I've never felt so targeted. And, I don't hate it. Your 3G network might not be so great, but this spot made my heart go pitter-pat. Some nice work out of BBDO.

<3

Lady-targeted man-items: reprise.

The other day, I wrote about the hilarious work W+K put out recently for Old Spice Body Wash, questioning the gender targeting. Who was this spot written for, and why?

Questions answered, and how! Leo LaPorte of TWiT interviewed Craig Allen and Eric Kallman of W+K, the creative team behind the concept. Spoiler: they were targeting men AND women, because sales data shows that the woman does the buying in this category (ha!). Boy, do I love being right. Oh, and it's all one shot.



Maybe I just found the video enjoyable because I never really get out of my media cave, but still, I think it's worth a watch. It's kind of long, so if you didn't make it all the way through, allow me to quote my favorite bit:

In re: is working in advertising like Mad Men?

"Oh, it's just like Mad Men, but since we're creatives, we get to dress like hobos." -Eric

So true. In media too, guy, in media too.

Oh, and also, the dreamboat actor, Isaiah Mustafa, is on Twitter. And look! He's real!

Give him some follow Friday love!

Happy Friday!

Lady-targeted man-items.

I've always thought that the idea of targeting women for man-items was a bit chauvinistic, stereotypical, what-have-you. Kind of a, men can't fend for themselves, women do the shopping and the homemaking sort of mentality. I have to say, as a media planner with experience on CPG brands, stereotypes exist for a reason. There generally/usually/almost always exists sales data, if not behavioral data, to support the stereotype, or no-one would keep targeting as such. But, I'm still not a huge fan.

I am going to give the below Old Spice ad a Get Out of Jail Free card, because it is absolutely hysterical. And, while it speaks to a woman, it plays up male humor. Win-win. I would love to see the programming list on this one - overtly female? Male? Both? I'm curious. Anyone work on Old Spice, care to comment?

Enjoy.