I adore this spot. It's ridiculous, and it made me feel foolish.
I've never used 1-800 Contacts. I've always ordered over-priced contacts from my eye doctor, because they have me convinced that they're premium lenses, and I'm hesitant to buy from anyone else.
Focusing messaging on addressing the largest elephant in the room, giving hesitant non-triers a reason to play. IT'S SO SIMPLE. Brilliant!