Wednesday, March 3, 2010

Another way to look at things.

My most excellent cousin Ingrid has always had the following quote as her email signature. I, in turn, have always wanted to steal it for something, so here we go.
If you change the way you look at things, things will change the way they look. -Wayne Dyer
My job as an ad gal is to use channels to show people another way to look at something, often something mundane and seemingly uninteresting. Make it relevant to them. Make them need it. Seems crass, but that's what we do. And, it's interesting and fantastic when it works and we're able to transform something properly.

Even things that seem pretty solid and airtight can always be reworked into something new and quite spectacular. Providing inspiration on that front is Pomplamoose.

Pomplamoose is a two-man operation known for covering popular music with an entirely different sound. They're not new, but I re-stumbled upon them yesterday evening when I needed to take another look at my own situation, and I thought I'd share a sampling of them with you here.

My Favorite Things



Beat It


And, my absolute favorite, Single Ladies


Check out their full channel here.

I'm challenging myself to find a new way to look at things today.

7 comments:

  1. Speaking of looking at things a different way, I noticed something when I read the latest issue of Shape Magazine the yesterday. As an advertising expert, you will probably know whether this is a common ad placement practice, an innovative new practice, or just a coincidence, but I was flipping through when I noticed an advertisement that seemed to play off a completely unrelated ad to its left. Picture this: A two-page spread. On the left side of the spread, there is a woman looking to the right of the spread, wearing bright rouge lipstick that has smeared on her face because she is seemingly distracted by something. The ad is for some high-end lipstick brand. On the right side of the spread, you have an ad for some lean-cuisine type brand, with a giant picture of the meal at the top, and at the bottom copy that says something to the effect of, "Yep, it's just that surprising/good/attention-grabbing" (Don't have the magazine in front of me so I can't remember the exact copy). The products and brands are completely unrelated, and I don't think they are partners in any way. Basically, what it looks like is that the Lean Cuisine-like product saw the ad they would be placed beside, and created an ad that played off the ad placed beside it. Does that make sense? If you have a chance, run to Barnes and Noble to flip through the magazine and tell me what you think!:) I thought it was genius, and I am such a nerd that I couldn't wait to share it with you bc I knew you would appreciate such good planning. Hope you are doing great and talk to you soon!!:) -Betc1313

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  2. Hey Bets!

    You are awesome and this is a great comment. I happen to have my copy of Shape right here, so I looked up the ad you're talking about.

    Products that are made by larger shareholder companies (Procter & Gamble, Unilever, etc.) sometimes buddy up and do clever plays like this with seemingly unrelated products, which is what I was guessing you were referring to. Actually, the lipstick ad is a fake! The website listed (vifcosmetics.com) takes you to the Healthy Choice website - totally clever. It's perfect for this environment - I am guessing they were all over the fashion/beauty/self category with that creative.

    Thanks so much for reading Bets!! LOVE your thought process here!

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  3. That is awesome! Thanks so much for the explanation! That makes total sense. I wonder if it works well for them? Let me know if you find other cool examples of that type of marketing, I would be curious to know!:) Have a great day lilmiss!!:) -Betsy

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  4. THANKS FOR THE UPDATE. WE SPENT AN HOUR AND A HALF TRYING TO FIND THE LIPSTICK BUT KEPT GETTING SUCKED INTO THE HEALTHY CHOICE WEBSITE. WHAT A WASTE OF TIME . NEEDLESS TO SAY HEALTHY CHOICE IS NOT GETTING ANY OF OUR BUSINESS AFTER GHAT SUBTERFUGE. WHISTLER

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Thoughts?