Friday, February 19, 2010

Lady-targeted man-items: reprise.

The other day, I wrote about the hilarious work W+K put out recently for Old Spice Body Wash, questioning the gender targeting. Who was this spot written for, and why?

Questions answered, and how! Leo LaPorte of TWiT interviewed Craig Allen and Eric Kallman of W+K, the creative team behind the concept. Spoiler: they were targeting men AND women, because sales data shows that the woman does the buying in this category (ha!). Boy, do I love being right. Oh, and it's all one shot.

Maybe I just found the video enjoyable because I never really get out of my media cave, but still, I think it's worth a watch. It's kind of long, so if you didn't make it all the way through, allow me to quote my favorite bit:

In re: is working in advertising like Mad Men?

"Oh, it's just like Mad Men, but since we're creatives, we get to dress like hobos." -Eric

So true. In media too, guy, in media too.

Oh, and also, the dreamboat actor, Isaiah Mustafa, is on Twitter. And look! He's real!

Give him some follow Friday love!

Happy Friday!