Purex, keeping it fresh.

I was mid-laundry when I saw a TV spot for Purex 3-in-1 Laundry Sheets - yep, you caught me in my laundry moment, Purex. Nice work. These things are detergent, fabric softener, and dryer sheet in one little piece - no messy detergent, and it minimizes your laundry supplies. I like it.

When I Googled, I found this adorable little video.



Love the concept - expand on the spot, demo the product, be funny/real for your audience. Nice. Could use a click-through to the website, where they're giving away coupons, but pretty good otherwise.

What I love the most about this stuff, though, is that Purex is rethinking the problem, not the solution. They're not offering a better laundry detergent, they're offering a better way to do laundry. And that's pretty cool. You know, relatively speaking. It's still laundry.

Even laundry deserves a bit of innovative thinking every now and then. Love it!

Offering solutions, Esquire.

Oh my gosh yes, Esquire.

Including 2D barcodes with featured products, solving any sort of "where-can-I-find-that" issues an interested smartphone-having consumer may have.

Being solutions-oriented and forward-thinking FTW. This is how we innovate in traditional media.

Esquire, April 2010