Radio Shack, I'm not 100% sure what you sell (radios?) or why you feel it makes sense for your brand to align with the Tour, but I capital-A Adore these spots. Can good writing and a celebrity spokesperson redeem a seemingly obsolete brand? Sometimes. I think chubby sidekick Alphonse is the hero in these spots, but Lance is pretty good, too.
"They're raising French babies and throwing soft cheeses, as is the custom here."
Dead. Tell me more about radios, and shacks. I'm listening.